Notes from the trail

Thinking, written down.

What we're learning about brands, the web, and doing business in Nepal. Placeholder posts below — real writing to follow.

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Studio · Jul 2026

Why we publish our prices

Hidden pricing protects agencies, not clients. What changed when we put ours on the site.

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Branding · Jun 2026

A brand is a decision, not a logo

The logo comes last. The decision it represents comes first — and most rebrands skip it.

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Web · May 2026

What Nepali businesses get wrong about websites

It's not the design. It's treating the site as a brochure instead of a shopfront.

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Marketing · Apr 2026

Marketing that compounds

The case against viral moments, and what twelve boring months of consistency actually buys.

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Branding · Mar 2026

Naming things in two languages

Working between Nepali and English — where names travel well, and where they break.

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Studio · Feb 2026

The chautara, explained

Why we named the studio after a resting platform, and what that means for how we work.

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